Fundamentals of Digital Marketing

Here I would like to share some of the basic fundamentals of digital marketing for beginners to gain maximum return from your digital marketing journey let it be from affiliate marketing, social media marketing, or from your business.

At first, you need to have a personal goal such as to excel as a blogger, video maker, affiliate marketer, agency owner, or business owner and a financial goal of achieving a target of Rs 1 Crore earning from digital marketing in the next three years. Does it sound strange? Believe me, it is possible in this digital era. You will get clarity on that at the end of this article.

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Finding the gold

In digital marketing gold is nothing but niches so finding your gold means finding your niche. Now you may think that the internet is overcrowded with all the niches which are available, so is it possible for me to establish my niche in this competitive market? The answer is yes. The market keeps on expanding by its nature providing solutions to needs and the solutions create new needs, as a result, new solutions arise therefore an infinite number of niches are available. For e.g. in digital marketing, there are so many niches available on the top such as a specialist in SEO, SEM, SMM where the competition is high but when you narrow down the niche and expertise in it like SEO specialist in E-Commerce or SEO specialist in Hospitality then you will stand out from the rest in that particular area where you see the ocean is blue. In general, you need to dig deeper to get the gold.  

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Global Economics

When you get into business it is very important to know how the global economy works and have a piece of basic knowledge in that. Key points about the working of global economics are below:

  • The economy of a country goes up when the average age goes up. People spend more when the average age of a country is between 25 to 50 years.
  • The economy of a country goes down if the average age of the population is above 50 years because the household expense goes down.
  • Debt creates money. Money circulates from one bank to other when you take loans and deposit.
  • Deflation of money supply happens when people start repaying debt.
  • Don’t worry about the recession. People will always pay money for value.
  • During recession strong companies survive, weak companies fail.

Here are some books to refer to get a clear idea about economics, Economic 101, Currency Wars, Wealth of Nations.

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Communication Skill

Communication helps in content creation, sales and becoming a successful professional or entrepreneur. The key basic skill for success is communication skill. Without having an effective communication skill one cannot convince others about their ideas, products, or projects. So it is crucial to develop communication skills. Few tips on improving the communication skill:

  • Read books or blogs at least 30 minutes a day.
  • Think in English.
  • Listen to podcasts.
  • Write a lot at least 500 words a day by starting your personal blog.
  • Watch English sitcoms.
  • Watch stand up comedy shows to learn local slang and culture.
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Future of Digital Marketing

Everything in the world is getting digital be it your laptops or smartphones. Gone are the days’ people spend time watching their favourite shows on TV as most of the population are engaged more on Social Medias now. As the target audiences are on the digital platform the marketing techniques also needed to be updated with the trends. Marketing never ends therefore digital marketing will never die.

Digital Marketing=Marketing + Technology

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How Integrated Digital Marketing Works?

First, you have to create beautiful content and build a tribe. Once you are done with it start SEO strategy around it followed by social media promotions eventually into paid advertising and email marketing and finally convert your leads to customer and sell your product.  Follow CATT method for success which means Content Attention Trust Transaction. Create amazing content at first then get the attention of your target audience and build trust finally receive the fruit for your content.

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How to select your Niche?

Your niche should be a combination of passion, talent and market opportunity. When you have a passion for something then you enjoy doing it. The more you enjoy doing it you get better at it and enjoy doing it even more. Three major niches are Health, Wealth, Relationships.

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How to find Market Demand?

First and foremost method is Google Auto Suggest where you get an idea about the current market demand along with that you can also try answerthepublic.com. Look for amazon reviews and also talk to customers about their needs. Find pre and post products or services of other products, for example, if a customer wants to purchase a bike then what he needs before purchasing such as bike reviews column and what he needs after purchasing like service centres and its reviews etc.

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Build a Personal Brand

Building your personal brand is very important because the best known will always beat the best. People follow if you provide value to them as a result you gain mass trust. Points to build your personal brand are:

Do not hesitate to put your content out in the market and don’t have the fear to standout.

Show your character and personality on social media.

Publish content in different forms; with more content you will own more of the internet.

Benefits of Personal Branding

  • Own your style and tribe.
  • People want to hear from people, not from brands.
  • Easy to get a job, close a client or build your own consulting or training business.
  • Build your own fame within a community.
  • You can write a book or publish videos or do public speaking at different events.
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How does funnel works?

Last not but the least you should know how the marketing funnel works to improve the business. You have to start by giving free contents and gain trust then charge a little amount and eventually charge more for your content. Build trust through a funnel and make the funnel automated thereby build relationships on automation. Always target 1 million people at the top of the funnel and at least 1000 people at the bottom of the funnel. So if you can provide a content worth value of Rs 10,000 to a minimum 1000 people then you can achieve your financial goal of Rs 1 Crore earning in the next three years as I said in the beginning.

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So here I conclude the first lesson of basic fundamentals of digital marketing and hope you like it. Stay tuned for the next article about the target audience and customer persona.

8 thoughts on “Fundamentals of Digital Marketing”

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