What is a Lead?
Lead is a very common term in business some refers to it either as contact details of a potential customer or any required information about a prospect. Even though it is a very common word most people have no idea what is the actual definition of Lead.
In layman’s language, we can describe a Lead as a thing that leads to a sale. And that thing can be a name & phone number, email id or both to reach out to a potential customer.
What is not a Lead?
On contrary to what is mentioned above is not a Lead. In simple, we can say that any personal information that does not lead to a sale can never be called a Lead. It is very important to distinguish between who is your Lead and who is not.
some of the most common examples which are not Leads are Twitter followers, Instagram followers, Facebook friends, Youtube subscribers. Unless they signup for your lead form with their details they are not your Lead. But they will remain as a Lead of those social media platforms.
Why do businesses need Lead?
Lead is an important factor that determines the development of a company. The growth of a business is directly proportionate to the sales generated. More Leads means more sales.
Without Leads, there are no sales and without sales, there is no revenue to run a business. No matter how good is the product or service of a business if nobody willing to buy it.
Which businesses require Lead?
All the companies in the B2B sector require Leads as their income is solely dependant on the sale of their product or service to one another.
But when it comes to B2C, not every product need Leads. It is practically impossible to assign a sales team to close a sale of a product that is cheaper in price and easy for a customer to decide as no huge risk of money is not involved.
For example, if the product is a one rupee candy then the company has to spend more on marketing rather than implementing a sales team as the product requires mass targeting.
But things are different in the case of buying a car or home. Here the cost is high so the risk is also higher therefore a sales team is required to convince the prospect to purchase their products. As the product is higher in price the number of customers will be limited so Lead Generation is required for completing a sale.
In the above figure, we can see when does a company need Lead generation? For a product or service of a medium to high price only Lead Generation is required and for a low priced products marketing effort is more required for sales rather than reaching individually to customers. And we can see B2B sector is dominant for the requirement.
How to generate Leads?
B2C
1. Create a Lead Magnet
The purpose of Lead Magnet is to attract the target audience by giving anything valuable in return for their personal information. Popular Lead Magnets are free E-book, free webinars, course videos.
2. Generate Lead Form
Once Lead Magnet is ready the next step is to generate a Lead Form that collects the required data of the prospect and link it to the Lead Magnet. So that it will be mandatory for a prospect to provide the required information to get the Lead Magnet like a give and take policy.
3. Drive traffic to the Lead Magnet
The next step is to drive traffic to the Lead Magnet. There are so many methods to drive traffic such as Facebook Ads, Google Ads, SEO with the only aim is to get a click.
4. Collect Lead
Finally, a prospect clicks on the link of the Lead Magnet and fill up the Lead Form to get it.
B2B
1. Signup to email identifier tools
Here most of the Leads are those who are in the top positions of a company like CEO, CXO, COO, MD or any Managers who are the real decision-makers of the firm to reach out for unlike B2C. For that, you need to signup for an email identifier tool. Almost all tools work similarly with only changes in their interface. Common tools are snov.io, get prospects, mail shake.
2. Add Browser Extension
Once you signup for any of the tools the next step is to add the browser extension pin on the browser.
3. Go to the website of the prospect
The most important step is to find out who is your potential client and make a list of it and visit their company website.
4. Collect Lead
Click on the extension pin of the tool on the browser then a list of email id related to the company will be shown. Collect the required email id and reach out them.
Now you got a basic idea about Lead Generation for both B2B and B2C businesses. Follow these techniques to find Leads to scale your business.
We are a gaggle of volunteers and starting a new scheme in our community. Your website offered us with useful info to paintings on. You’ve done an impressive process and our entire community can be thankful to you.
Howdy! I’m at work browsing your blog from my new iphone 3gs!
Just wanted to say I love reading your blog and look forward to
all your posts! Keep up the excellent work!
Everyone loves what you guys are up too. This sort of clever work and
reporting! Keep up the wonderful works guys I’ve added you guys to my own blogroll.
This information is worth everyone’s attention. When can I find out more?
My brother suggested I may like this web site. He was once totally right.
This submit truly made my day. You cann’t believe
just how so much time I had spent for this info!
Thanks!
Greetings! Quick question that’s totally off topic.
Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone 4.
I’m trying to find a template or plugin that might be able to correct this issue.
If you have any suggestions, please share. Thank you!
You can certainly see your expertise in the article you write.
The sector hopes for more passionate writers like you who are not afraid to mention how
they believe. At all times follow your heart.
Hello there, You have done an incredible job. I’ll
certainly digg it and personally suggest to my friends.
I’m sure they’ll be benefited from this web site.
Oh my goodness! Incredible article dude! Thank you so much,
However I am having difficulties with your RSS.
I don’t understand the reason why I can’t join it. Is there anyone else getting identical
RSS issues? Anyone who knows the answer will you kindly respond?
Thanks!!
What’s up, for all time i used to check blog posts here
early in the morning, as i like to gain knowledge of more and more.
It is not my first time to pay a quick visit this web page, i am visiting this web page dailly and get nice information from here every day.
Enjoyed reading this, very good stuff, thankyou. “If it was an overnight success, it was one long, hard, sleepless night.” by Dicky Barrett.
I am incessantly thought about this, regards for putting up.
Thanks for sharing excellent informations. Your web-site is very cool. I’m impressed by the details that you’ve on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched all over the place and simply couldn’t come across. What a great web site.
I always was interested in this subject and stock still am, thanks for posting.
I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).
This information is invaluable. Where can I find
out more?
Hi, of course this post is really good and I have
learned lot of things from it on the topic of blogging.
thanks.
Hey very nice blog!
I precisely wanted to say thanks once more. I’m not certain the things that I could possibly have taken care of in the absence of the type of strategies discussed by you directly on my area of interest. It previously was a very daunting case for me, nevertheless understanding a new skilled strategy you processed the issue made me to jump with fulfillment. Now i’m happier for the guidance and in addition hope that you know what a powerful job that you’re getting into educating people today using your website. More than likely you’ve never met any of us.
Someone essentially help to make seriously posts I would state. This is the very first time I frequented your web page and thus far? I surprised with the research you made to create this particular publish extraordinary. Excellent job!